SCEA is providing our members with a unique opportunity to increase (or begin) your video marketing campaign.

Alan Fitch, of Visual Story Media, was a member of SCEA for many years. He will be presenting on Wednesday, May 2. His presentation will help us all prepare for an upcoming opportunity for each of our businesses to quickly, inexpensively and efficiently create our own video.

One of the goals that our board of directors has identified for the upcoming year is to add to the value of membership in the Execs. In response, our communications committee has invited Alan to present and to offer a couple of dates for our members to create their own videos. Alan is offering us the following discounted deal: 15% off of his normal prices of ($175 for one take and no editing or $250 for shooting on green screen with editing) for the development of a 60-90 second video.

Why does a small or medium sized business need a video?

Did you know that YouTube is the second most popular site on the web? You read that right! YouTube is second only to Google in the most visited sites on the web. And if you don’t have a video, you aren’t on YouTube.

Videos can be used to engage with customers, promote brand awareness, introduce new products or services, share your expertise with your current and potential customers and the list goes on.

Here are some compelling facts about video marketing

  • 81% of businesses use video as a marketing tool
  • The average person watches more than an hour and a half of online video content per day
  • 76% of marketers say video has helped them increase sales and traffic

As a web developer, I encourage all of my clients to have at least one video on their website to increase Google rankings (SEO) and engage your viewers. In fact — you’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. And videos on landing pages can increase your conversion rates by 80%.

Here are some of the more common types of videos businesses are using to help market their business.

  • Brand Films
    Brand videos are commonly used to create and increase brand awareness. These videos will usually provide information about what a brand is all about and why people should care.
  • Educational Videos
    Educational videos typically provide information about a specific topic so the viewer can learn and become more knowledgeable on the subject. The best videos are those that actually give useful information to viewers.
  • Testimonials
    Written customer testimonials are good, but video testimonials are even better! There’s nothing like watching someone on video discussing the benefits of your product or what it’s like to work with your company.
  • FAQ Videos
    A lot of companies will use FAQ videos to address commonly asked questions people have. It’s a great way to answer objections ahead of time in a very engaging way.

Despite its growing prevalence, many small company operators still seem to shy away from this powerful marketing tool. In my experience, those who pass on video do so for one of the following three reasons:

  • They don’t believe they have the budget to create ongoing videos.
  • They don’t have any ideas on what to produce.
  • They don’t have the necessary equipment and/or time.

Fortunately, we have Alan available to us to help us chose an appropriate topic, come up with a script and prepare before filming. We also have each other. It might be helpful for two businesses to support each other during this process. We also have two professional copywriters in our group: Rose McCoy and Brenda Phillips.

And of course, it would be silly to create a blog about the benefits of video marketing without including a video! So here you go:

For more information on Alan and Visual Story Media, please refer to his website: visualstorymedia.com

Written by Brenda Phillips, Beehive Design Studio