Why Join Us

Integrity:

At Sonoma County Executives Association (SCEA), integrity is our foundation. Our members are highly regarded professionals known for delivering top-quality service in their industries. When you refer to a SCEA member, you’re endorsing a local businessperson renowned for their commitment to excellence and ethical conduct.

Reciprocity:

SCEA operates on the principle of reciprocity. We prioritize quality over quantity, without imposing lead quotas. Every referral exchanged within our community is carefully vetted to ensure it meets our standards. When you engage with SCEA, you’re forming partnerships with individuals we trust and would happily do business with ourselves.

Profitability:

Our track record speaks volumes. In 2020, SCEA members generated an impressive average of 28 high-quality leads per week. More leads mean increased visibility, revenue, and profitability for your business. With an average membership tenure of 10 years, businesses stay with us because they see tangible returns on their investment.

Longevity:

Established in 1974, SCEA has been a driving force in Sonoma County’s business community for over five decades. As part of the International Executives Association (IEA) since 1916, we boast a rich heritage of fostering global connections. With 38 Executives Associations worldwide and over 2000 businesses in our network, SCEA offers unmatched opportunities for growth and collaboration.

Energy:

Passion fuels everything we do at SCEA. Our members are not just professionals; they’re enthusiasts who love what they do. From dynamic meetings filled with lively discussions to genuine camaraderie beyond business hours, our energy is contagious. Join us and experience the exhilarating synergy of like-minded individuals driven by a shared passion for excellence.

Our Story

The Sonoma County Executives Association (SCEA) was established in October 1974 with a clear mission: to create a professional networking community emphasizing integrity, reciprocity, profitability, longevity, and energy. SCEA provides a platform for esteemed professionals to exchange high-quality referrals and build meaningful business relationships.

With an unwavering commitment to excellence, SCEA quickly earned trust within the local business community. Its members, recognized professionals in their fields, are known for delivering top-quality service. Referrals within the SCEA network undergo rigorous vetting to ensure professionalism and integrity.

Over the years, SCEA’s impact has been profound, with members generating a high average of quality leads per week, contributing to increased visibility, revenue, and profitability. The average membership tenure of 10 years underscores the tangible benefits businesses gain from association with SCEA.

SCEA is a proud member of the International Executives Association (IEA), which traces its roots back to 1916 when the San Francisco Association, the first Executives’ association, was established. Eight years ago, the San Francisco Association celebrated its 100th anniversary. Today, IEA comprises over 38 Executives Associations and 2,000 businesses globally, many of which have been active for over a century. IEA was an informal organization for decades before officially becoming a corporate organization in 1996.

Red Halem, SCEA’s inaugural Executive Director, was a key advocate of IEA, organizing annual meetings for a small group of Executive Directors to discuss chapter activities and challenges. This history, while extensive, provides fascinating insights into our association’s lineage.

Today, SCEA remains committed to its founding principles, empowering businesses, fostering relationships, and driving collective success within Sonoma County and beyond.